You may have heard of Pay-per-Click advertising or content marketing, but what about Email marketing or Video marketing? These are just a few of the strategies that you can use to promote your business online. These strategies are effective at building relationships with your target customers and can increase your business by introducing them to your brand and its products. But how do you use these strategies with the help of digital marketing services in Toronto to get the best results for your business?
Pay-per-Click (PPC) advertising:
Pay-per-click (PPC) advertising is a digital marketing strategy that involves paying a search engine every time a user clicks on an ad. In return, advertisers receive a certain amount of business per click. For instance, if someone searches for “cars” and clicks on a PPC ad, they will be directed to the website of the seller. PPC ads are available on search engines such as Google, Yahoo, and Bing.
Content marketing is a proven way to attract visitors to your website and build trust among influencers and third-party publications. In the long run, content marketing will help you nurture your prospects, resulting in increased sales.
Among the many strategies of digital marketing, email marketing is one of the most effective. Its large user base means that more than four billion people use email each day, and marketers typically use it as their primary lead generation channel. According to some reports, businesses that use email as their primary lead generation channel see a return on investment of $38 per dollar spent. To make it even more attractive, email marketing allows brands to build relationships with their audience, educating them about the brand’s products and services.
The most common types of video content include sales pitches, testimonials, and news stories. Although these types of content are harder to measure than the above, they can help drive traffic and sales. The most common form of consideration content centers on an area of expertise and is an excellent way to prove your authority and grow your YouTube or other channel subscribers. Using pre-recorded videos to share your expertise is an effective way to create interest in your products or services and deepen relationships with potential customers.